Creative Direction & Selected Experiences

I lead the development of museums, immersive exhibitions and interactive visitor experiences where architecture, storytelling and technology operate as one. My work spans multimedia installations, experience centres, cultural institutions, corporate showrooms and branded environments — connecting creative direction, AVL systems, digital media and operational planning to turn complex concepts into engaging public experiences. This work is grounded in nearly three decades across concert halls, theatre, contemporary dance, festivals and live entertainment, bringing technical discipline and a strong understanding of audience experience to every project.